Mass Shootings Animated Infographic with Action Kit Petition Integration for Everytown for Gun Safety
On average there are more than 20 mass shooting in the United States every year. When Everytown wanted to create a powerful animation to visualize the deadly effects of mass shootings and make sure it was easily shareable and accessible on mobile devices they turned to Fission Strategy. Using real data on mass shootings, Martha Ormiston, Fission's Art Director, designed key frames for the animation as well as a full storyboard. Our team of developers then built the animated map with graphics and transitions that convey the gravity of these events.
About Everytown for Gun Safety
Everytown is a movement of Americans working together to end gun violence and build safer communities. Gun violence touches every town in America. For too long, change has been thwarted by the Washington gun lobby and by leaders who refuse to take common-sense steps that will save lives. (Source)