We created a custom story tool built using the YouTube API and synced with DefineAmerican's YouTube channel; redesigned their donate page with new CRM integration; incorporated clean modular responsive design with features such as embedded video, parallax scrolling, and a fly out navigation menu; and built a site ready for massive bursts of traffic and signups arising from virally popular stories.
Define American is a media and culture campaign using the power of story to transcend politics and shift conversation around immigration, identity, and citizenship in America. 
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